Archive

What is Product Positioning?

Product positioning is the strategic placement of a product in the marketplace. It is the process of creating an identity for a product in the minds of consumers, so that they can understand and appreciate its purpose and value.

2 days ago

What is Feature-Specific Adoption?

Feature-specific adoption is the process of selecting, implementing, and using a specific software feature. This type of adoption is often seen in businesses or organizations that have a need for a particular function or set of features.

2 days ago

What is Product Feedback

Feedback is valuable information or criticism from one individual (or a group) communicated to another individual that can be used to adjust and improve current and future actions and behaviors.

2 days ago

What is Customer Awareness?

Customer awareness is the ability to understand what customers want and need from a product or service. It involves understanding their pain points, their goals, and what they value most.

2 days ago

What is Team Alignment?

In digital product management, team alignment is critical to success. It ensures that everyone on the team is working towards the same goals and objectives, and that they understand how their individual roles fit into the bigger picture.

2 days ago

What is Team Management?

Team management is the process of organizing and coordinating a team of people in order to achieve a common goal. It involves setting goals, dividing tasks, and ensuring that each team member has the resources they need to complete their task.

2 days ago

What is Value Proposition?

Value proposition is a term used in marketing and business strategy to describe the unique selling point (USP) of a product or service.

2 days ago

What is Product Leadership?

Product leadership is a term that is used to describe the role of an individual within an organization who is responsible for managing and developing products. This individual is typically involved in all aspects of the product life cycle.

2 days ago

What are Market and User Needs?

The goal of any digital product manager is to create products that users need and want. In order to do this, they must understand what users need and want, as well as what the market needs. This can be a challenge, as it requires research, planning, and analysis.

2 days ago

Top Product Management Conferences in 2023

2023 already looks exciting for product people 👀I have compiled the product management events that will be held in 2023 for you ✨Here are 15 different events with dates, locations, and event links👇

2 days ago

What is Customer Segmentation?

Customer segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. Businesses use customer segmentation to better understand their target market and develop marketing strategies that are tailored to specific groups of customers.

2 days ago

50 Product Management Case Studies

We often wonder what kind of process other product teams have created, planned, and most importantly, how they have implemented it. That is why we at Producter have compiled 50 different case studies for you.

2 days ago

How We Created Our New Onboarding Flow

A couple of months ago, we decided to switch our product development system at Producter. Every week, we develop a new feature - no matter how big or small - and share it with our users.

5 days ago

ProdMinds #18 - Diana Stepner

Customers found it too hard to use and simply stopped coming back despite training and appreciating the problem the product was supposed to solve.

12 days ago

What is Product Life Cycle?

A Product Life Cycle is a way of describing how a product changes and develops over time. It usually starts with the introduction of a new product.

14 days ago

ProdMinds #17 - Jason Knight

In all seriousness, it’s a great job but it’s often hard to feel you’re making an impact. I was a really strong individual contributor earlier in my career, and it took me a long time to let go of the fact that I wasn’t being measured on output anymore.

a month ago

From Whom Should You Collect Product Feedback?

You can best find out what your customers think about your brand, service, and products by collecting feedback directly from them. Understanding your customers and their attitudes toward your product is more important than just knowing their likes and dislikes.

a month ago

How to Prioritize Customer Product Feedback?

As a product manager, you are responsible for creating and implementing the product strategy. So when it's time to start collecting all the ideas, data, and business intelligence, you'll need to develop the best product you can - a product that successfully meets the strategy you've set for it

a month ago

7 Tips to Create a Successful Release Plan

A release plan is a document that provides all the details the team needs to build or realize for an upcoming product release. It conveys the features, enhancements and fixes coming out in the next release.

2 months ago

Why is User Feedback Important?

User feedback is never perfect. Customers have unrealistic expectations or niche use cases. They may not realize the effort that goes into changing your product. Still, their feedback is valuable. They are the ones using your product. So, they have a great perspective on how it could be better.

2 months ago

How to Collect Customer Feedback Efficiently?

You can collect user feedback in a variety of ways. Users can give feedback with or without your involvement. Users can give feedback to you through interviews, usability tests, polls, and surveys. Each of these methods is designed to provide feedback to you directly from users.

2 months ago

ProdMinds #16 - Anup Sheshadri

I believe the product-led growth strategy helps companies to taste the real-market much faster than traditional sales-led growth models. You can run agile experiments and learn the market dynamics more effectively. Also, fundamentally, buyer behavior is changing as well.

2 months ago

What is Customer Journey Map? What are the Benefits?

A customer journey map is a powerful visual tool that can help you understand your customers’ experience with your company and identify areas for improvement. In this guide, we’ll discuss what a customer journey map is, how to create one, and the benefits of using one.

2 months ago

What is Idea Management? Why is Idea Management Important?

Idea management is the process of generating, capturing, and developing ideas. It helps organizations to identify and track new ideas, as well as assess and prioritize them. Idea management can also involve managing idea submissions from employees or customers.

2 months ago

What is Retention Rate?

Retention rate is a metric that measures the percentage of users who continue using a digital product over a given period of time. User retention rate is an important metric for businesses to track, especially those that rely on digital products to generate revenue.

2 months ago

ProdMinds #14 — Vivek Shivaswamy

I believe if you’ve understood the problem well, then building the right product is just one step away. And understanding the problem well is only possible by closely listening to the customers.

3 months ago

What is a Velocity in Software Development?

In software development, velocity is a measure of the amount of work a team can complete in a particular time frame. It's important to manage velocity effectively in order to ensure your projects stay on track.

3 months ago

Top Productivity Hacks for Product Managers

Managing time and productivity for a product manager is far from simple. Given that you deal with so many stakeholders and are essentially running a mini-organization within your company, managing your productivity..

3 months ago

Austin Yang and His Thoughts on Product-Led Team

In my definition, a product-led company is a company where everyone believes they support the product directly. This includes teams like Finance or People Ops, which are typically considered “far away” from product development.

3 months ago

What is A/B testing and how is it done?

A/B testing, commonly referred to as split testing, is a marketing experiment in which you divide your audience in half to test various campaign iterations and see which one performs best.

3 months ago

What is a Churn and Why do customers churn?

Derived from butter churn, the word "churn" is defined as the percentage of customers who leave a company within a specific period of time. Customer churn can be a major problem for businesses because it can lead to a decline in revenue and profit.

3 months ago

What is an Epic and How can you use Epics?

Epics are large, high-level user stories that can be broken down into smaller, more manageable tasks. They are typically used in agile software development to help multiple teams identify and track progress on large features or projects.

3 months ago

What is a Customer Acquisition Cost (CAC)?

CAC is a measure of how much it costs to acquire a new customer. To calculate CAC, divide the total cost of acquiring new customers (marketing expenses, sales expenses, etc.) by the number of new customers acquired.

3 months ago

What is Conversion Rate? How to Calculate It?

Conversion rate is a measure of how often visitors to a website take a desired action, such as making a purchase or signing up for a newsletter. The higher the conversion rate, the more effective the website is at converting visitors into customers or subscribers.

3 months ago

Including Non-Tech Teams in the Product Development

The product development cycle is the process of building a new product, from ideation to all the way through launch and beyond. This cycle varies from team to team. Some of the typical stages will include idea generation, research, product definition, prototyping, testing and commercialization.

3 months ago

How to use Retrospective in the Team?

Retrospectives are meetings that are typically held at the end of a project or sprint, in order to reflect on what went well and what could be improved. The goal of a retrospective meeting is to learn from past experiences and improve future performance.

4 months ago

Greg Prickril and His Feedback Management Methods

Managing internal stakeholders begins with prioritization (like so many topics in product management). Since PMs have an essentially unmanageable number of stakeholders, it’s critical to know at any given time which ones can make the biggest contribution to the success of a product.

4 months ago

How to Collect and Analyze Feedback Using Producter

Product managers, customer care teams, analysts, marketers, and pretty much everyone else in your company may all benefit from consumer input. Despite this, a recent study discovered that 42% of businesses don't poll their clients or gather feedback.

4 months ago

How to Manage Backlog Efficiently?

The Product Backlog is a prioritized list of features, bugs, technical studies, and research required to reach the desired stage in the product and meet the desired capabilities. Your backlog is one of the most critical players in your product roadmap.

4 months ago

How We Use Producter's Documentation Module

In Producter, documentation is an essential component for every team. With only one documentation, Producter took its first steps. It all started with just a few words written down on paper for many products that have become indispensable in our lives.

4 months ago

Achieve Product Success in a Fast-Growing Market

Being a product leader requires enormous efforts and being in tune with the market and customer needs. For that reason, product leaders are the ones who guide the company's strategy. What should product leaders do to stay successful in a fast-growing market?

4 months ago

How to Create a Customer Feedback Strategy

Managing customer feedback can be challenging. It is one of the most important responsibilities of a product manager. Using a solid feedback management strategy will help you improve customer satisfaction, reduce churn, increase revenue and most importantly, create customer loyalty.

4 months ago

Shyvee Shi and Her experiences as a PM at LinkedIn

A key to master the art of being compelling as a PM is to focus on both the “substance” of your argument and the “style” of the argument, particularly as it relates to the target audience and key stakeholders we are trying to convince.

4 months ago

Level 2 Unlocked: Public Beta

We published the first version of Producter shortly after quitting our full-time jobs. We had our first closed beta user create the workspace last year at these times.

4 months ago

5 Ways to Avoid Feature Bloats

See a need, fill a need. That’s how product managers roll. You want your product to solve more problems. You keep adding new features your users are asking for. You end up with too many features.

4 months ago

What is a Community and How to Grow it Fast?

Communities are an essential element in supporting product growth. Communities provide some services to customers, albeit in a limited capacity, to reach a wider audience and expand features. (rules set by communities)

5 months ago

What is a Roadmap Milestone?

A roadmap milestone is a date that specifies an event or deadline that the product manager wants the team to be aware of. They exist to highlight internal and external goals.

5 months ago

Joaquim Costa - Inter-Team Communication

I’m a Portuguese entrepreneur and a global citizen, currently based in the south of Portugal. I’m the type of person that enjoys moving fast, launching when 75% done and making adjustments on the fly.

5 months ago

What is a Customer-Centricity?

An organization’s life cycle should be built around the customer. A customer-centric approach begins with determining what clients need and how they want to interact with your company.

6 months ago

Top 10 Product Management Podcasts

Guy Raz dives into the stories behind some of the world’s best-known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists — and the movements they built.

7 months ago

Our Team Rituals at Producter

Connection is the cornerstone of team culture. Although we are a remote-first team and love it, it might feel isolated without in-person interactions.

7 months ago

Behind the Scenes: Product Decisions

Every product goes through natural stages before development. For a product to become successful, it’s important to have all the right pieces in place. That’s why product managers rely on mapping out the various product development stages to obtain greater insight into the next steps.

7 months ago

Lena Sesardic and Her Experience with the Product Owner

Like most product managers, I fell into the wild world of product management by accident. After studying Economics at university, I worked in customer service and operations at a small startup for a few years where I ended up doing some data analysis projects for the CEO.

7 months ago

ProdMinds #2 — Kristof Van den Eede

Hello, I studied New Media and Communication Technologies at Howest in Belgium, a program with a solid mix between programming, networking, video, and web development. That landed me a job as a front-end developer at a big media company.

7 months ago

ProdMinds #1 — Maarten Dalmijn

Hello. My path into Product Management is unusual. I have no background in tech or business at all. I studied Biology and obtained an engineering degree in Functional Genomics at the Technical University of Delft.

8 months ago

Product Documentation Tree Framework

Product documentation is essential to help users navigate through your product. Many teams consider documentation a necessary evil, something that needs to be written if you have to.

8 months ago

20 Product Communities to Join

Producter is a product management tool designed to become customer-driven. Producter Slack community is for professionals in the product space. It’s a great place to meet other product people and gain insights from them and learn more about product-led growth, product management, and more

8 months ago

7 Trends that Will Shape Product Management in 2022

The field of product management is always changing — and the next few years are shaping up to be an exciting time for product management. As the industry continues to grow, companies need insight into what is going to happen next.

8 months ago

What is a Documentation?

Documentation is a source of information. It can be written for any purpose. Tech teams tend to use documentation to explain their code. It can also be written for API and SDK guidelines.

8 months ago

Top Product Management Conferences in 2022

Leading the Product event was started by Product Managers for product managers to share their passion for creating and managing great products and services. Leading the Product is an event you can’t miss if you work in or around a product.

8 months ago

What is a Persona for Product Manager?

Personas are used to help a product manager (or product developers) understand the characteristics, behaviors, goals, and responsibilities of a particular segment of users. We can say that persona is actually an analysis process.

8 months ago

What is Prioritization?

Prioritization is the process of evaluating ideas and working carefully to increase their value and ensure efficient resource utilization. Every product manager needs to be capable of prioritizing.

9 months ago

Crafting Valuable Release Notes

Release notes enable product managers to broadcast information to users, outside of the confines of the product’s innate user experience flows. That makes release notes particularly invaluable for product managers, especially for those who seek adoption of their product.

10 months ago

What is a Minimum Viable Product(MVP)?

A Minimum Viable Product (MVP) is just what it sounds like. Introducing a new product to the market with minimal features but enough to catch consumer attention is called Minimum Viable Product or MVP.

a year ago

Producter: Finding a SaaS Idea by Using Ikigai

As a previous freelance product designer, I had the opportunity to work with at least 10 product teams. They all had their own methods of doing things due to their unique cultures. This presented the truth and the problems with different patterns in the product management vertical.

a year ago

Why is design so critical for product-led companies?

Before Producter, I worked for over 10 products. I designed many of them from scratch. Reviewing a new product every day has created my design perspective. Analyzing a product’s design system and values helps me to understand its strategy and purpose.

a year ago

What is a Product Feedback?

Customers provide feedback regarding their experiences with a product or service. In addition to revealing their satisfaction level, it helps product, customer success, and marketing teams identify opportunities to improve.

a year ago

10 Effective Methods to Prioritize

A PM would have hundreds of various ideas for adding new features to their product if asked. Many PMs find it challenging to decide what to build next as users flood in with ideas and feature requests. We’ve listed 10 practical prioritization techniques for you to master as a product manager.

a year ago

What is a Changelog?

A changelog is a chronologically ordered list of all notable changes for each release or version. Having a structured and consistent changelog makes it simpler for users and contributors to understand exactly what changes have been made between releases.

a year ago

What is a Sprint?

Sprints are usually completed within one to four weeks in the scrum. This time-box focuses on building and testing clearly defined sets of functionality, leading to a shippable work increment.

a year ago

5 Tools Product People Need

Modern tools can help quantify, objectify, segregate and delegate tasks properly and proportionately. In the early stages of building a startup, it can be difficult to determine which tools are essential, useful, and not worth your time.

a year ago

What is a Digital Product Manager?

The role of product managers is to lead and make strategic decisions about products. There has been a misconception that product managers are “mini CEOs” of the product they manage.

a year ago

What is a Product?

Product is a collection of core business features that deliver the complete product experience to a defined set of market segments. Software and data can make up an entire product.

a year ago

What is a Product Stakeholder?

Stakeholders are groups of people who participate in the product development process on different levels. They can be in technical or non-technical teams or outside the company. In any case, the stakeholders usually play a primary role in the success of a product either directly or indirectly.

a year ago

What is Product Vision?

A product vision outlines the overall long-term goal of your product. Basically, it communicates why the product exists and what the desired end state of the product is in the future.

a year ago

What Does Product Management Mean For Producters?

The north star of a digital product company is product management and vision. You always know where and how they should be. It should shine the brightest so that you can see it. Seeing it clearly will help you to stay on your path, always.

a year ago