Articles

Glossary

What is Product Leadership?

Product leadership is a term that is used to describe the role of an individual within an organization who is responsible for managing and developing products. This individual is typically involved in all aspects of the product life cycle.

Eren Gündüz
a year ago
Glossary

What are Market and User Needs?

The goal of any digital product manager is to create products that users need and want. In order to do this, they must understand what users need and want, as well as what the market needs. This can be a challenge, as it requires research, planning, and analysis.

Samet Ozkale
a year ago
Glossary

What is Customer Segmentation?

Customer segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. Businesses use customer segmentation to better understand their target market and develop marketing strategies that are tailored to specific groups of customers.

Merve Cankiz Coruh
a year ago
Interview

ProdMinds #17 - Jason Knight

In all seriousness, it’s a great job but it’s often hard to feel you’re making an impact. I was a really strong individual contributor earlier in my career, and it took me a long time to let go of the fact that I wasn’t being measured on output anymore.

Ferhan Gül
a year ago