14 Best Customer Feedback Management Software in 2023

Customer feedback management software has become an essential tool for businesses of all sizes. With the right feedback management software, businesses can gather, analyze, and act on customer feedback to improve their products, services, and customer experience.

7 months ago   •   17 min read

Ferhan Gül

In today's digital age, customer feedback management software has become an essential tool for businesses of all sizes. With the right feedback management software, businesses can gather, analyze, and act on customer feedback to improve their products, services, and customer experience. In this blog, we have listed the 15 best customer feedback management software in 2023.

These software solutions offer a range of features and capabilities to help businesses collect and manage feedback effectively, analyze it in real-time, and make data-driven decisions to improve their business performance. Whether you're a small business or a large enterprise, these feedback management software solutions can help you gain valuable insights into your customers' needs and preferences, and improve your overall business performance.

TL:DR

✨ Producter - Product Management Software, Feedback Module

🪄 Feedback Fish - Web-based feedback collection and management tool

🌐 Zonka Feedback - Cloud-based feedback management and customer survey software

🚀 Medallia - Enterprise-level feedback management platform

🏒 Zendesk - Customer service and feedback management platform

🎶 Hotjar Feedback - Web-based feedback collection tool

⚡ UserTesting - Feedback management platform

🌟 Usabilla - Feedback management tool

🤖 Survicate - Feedback management platform

🔗 Feedbackly - Feedback management platform

🎁 AskNicely - Feedback management platform

🔥 Feedback Lane - Web-based feedback management tool

🎄 Customer Thermometer - Feedback management platform

🍵 Userback - Cloud-based visual feedback and bug tracking tool

🎇 Retently - Feedback management platform

1- Producter - Feedback Module

Producter is an all-in-one product management tool. Producter's goal is to bridge the gap between an organization's internal teams and its users. Producter provides a shared place for all teams to make product management more visible. As working habits changed during the pandemic, product management processes became scattered. Back-to-back alignment meetings with customer-facing teams, slack notifications, and endless follow-ups consume a lot of time and energy. So Producter helps teams to make informed decisions backed by customer feedback.

Producter has four different feedback channels: internal feedback, user portal, feedback widget, and feedback link.

1- Internal Feedback

Through communication with other members of the product team and pertinent stakeholders, feedback is gathered through this channel. With internal feedback, the team's relevant departments will be informed about the user input gathered. This feedback can be utilized to enhance the product's quality, address any problems, and guarantee customer pleasure.

Producter Internal Feedback

2- User Portal

In a public portal, this is where customer feedback is gathered. On input from other users, users can agree with it, remark on it, and even add their own feedback.

The Producter User Portal is a fantastic tool for building a consumer feedback network. Users can feel that the feedback they provide is valuable because to Producter's cutting-edge email and notification technology.

Producter User Portal

3- Feedback Widget

Startups use this method to gather website user feedback. You can begin gathering customer feedback on your website simply putting the widget script code provided by Producter into the appropriate location of your website. Increased customer happiness and improved user experience may all be achieved with the use of this feedback, which can also help discover product flaws and potential improvement areas.

Users can quickly submit comments and, if necessary, add more details, such as files or screenshots, using the feedback widget. The product team can use this feedback to guide the development of the product by using it to inform the process of product development.

Producter Feedback Widget

4- Feedback Link

Customer reviews of products are gathered using the Producter Feedback Link, and this information helps producers make their goods better.

You may rapidly gather user feedback by placing the feedback link on your social media accounts or customer emails that belong to your business.

Producter Feedback Link
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2- Feedback Fish


Feedback Fish is a web-based feedback collection and management tool that allows website owners to collect feedback from their website visitors and customers. With Feedback Fish, website owners can collect feedback on their website's content, functionality, design, and user experience. The tool provides a simple feedback form that can be embedded on any website, allowing visitors to submit their feedback quickly and easily.

Feedback Fish offers several features that make it a powerful tool for collecting and managing feedback. These include:

  1. Customizable feedback forms: Users can create customized feedback forms that fit the specific needs of their website and business. They can choose the fields to include in the form, such as multiple choice questions, rating scales, and open-ended questions.
  2. Integration with popular tools: Feedback Fish integrates with popular tools like Slack, Trello, and Zapier, making it easy to manage feedback and integrate it into existing workflows.
  3. Feedback collection on any device: Feedback Fish forms are optimized for mobile devices, making it easy for visitors to submit feedback on-the-go.
  4. Analytics and reporting: Feedback Fish provides real-time analytics and reporting that allows website owners to track feedback trends, identify areas for improvement, and measure the impact of changes made to their website.
  5. Custom branding: Users can customize the look and feel of their feedback form to match their website's branding, creating a seamless and professional user experience.
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3- Zonka Feedback

Zonka Feedback is a cloud-based feedback management and customer survey software designed to help businesses collect feedback and insights from their customers and employees. With Zonka Feedback, businesses can create customized surveys, collect responses from various channels, and analyze feedback data to drive business improvements.

Zonka Feedback
Zonka Feedback
  1. Customizable surveys: Users can create customizable surveys using a drag-and-drop survey builder. Surveys can include various types of questions such as multiple choice questions, rating scales, and open-ended questions.
  2. Multi-channel feedback collection: Zonka Feedback allows businesses to collect feedback from various channels including email, SMS, web, tablet, and even offline kiosks.
  3. Real-time reporting and analytics: Zonka Feedback provides real-time reporting and analytics to help users gain insights and track feedback trends. Reports can be customized and shared with stakeholders.
  4. Integration with other tools: Zonka Feedback integrates with other popular tools such as Zapier, Salesforce, and Slack, allowing businesses to streamline their feedback collection and management processes.
  5. Custom branding: Users can customize the look and feel of their surveys with their own branding, creating a seamless and professional user experience.
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4- Medallia

Medallia is an enterprise-level feedback management platform that provides businesses with real-time feedback and insights from customers. It also offers advanced analytics and reporting tools to help businesses identify trends and patterns in customer feedback.

Medallia - Dashboard
  1. Feedback Collection: Medallia enables businesses to collect customer feedback across a wide range of channels, including email, SMS, web, mobile, and social media. The platform offers customizable survey templates and advanced survey logic to help businesses collect high-quality feedback that is relevant to their business goals.
  2. Feedback Analysis: The platform uses advanced analytics and machine learning algorithms to analyze customer feedback in real-time. Businesses can track customer sentiment, identify trends and patterns, and get a detailed understanding of the customer experience. Medallia also offers text analytics and sentiment analysis to help businesses understand customer feedback more easily.
  3. Action Planning: Medallia helps businesses turn insights into action by enabling them to create action plans based on customer feedback. The platform provides tools to assign tasks, set deadlines, and track progress, ensuring that businesses are taking the necessary steps to improve the customer experience.
  4. Integrations: Medallia integrates with a wide range of third-party applications, including CRM systems, marketing automation tools, and customer service platforms. This enables businesses to centralize their customer data and create a 360-degree view of the customer experience.
  5. Artificial Intelligence: Medallia uses artificial intelligence and machine learning algorithms to automate repetitive tasks, such as categorizing feedback and identifying trends. This helps businesses save time and resources and focus on more strategic tasks.
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5- Zendesk

Zendesk is a customer service and feedback management platform that allows businesses to gather feedback from customers across multiple channels, including email, chat, and social media. It also provides advanced reporting and analytics tools to help businesses make data-driven decisions.

Zendesk
  1. Feedback Collection: Zendesk Feedback enables businesses to collect feedback from customers across multiple channels, including email, social media, and web. The platform provides customizable feedback forms and advanced logic to help businesses collect high-quality feedback that is relevant to their business goals.
  2. Feedback Management: Zendesk Feedback provides a centralized location for businesses to manage all customer feedback. The platform enables businesses to track feedback status, assign tasks to agents, and respond to feedback in a timely manner, ensuring that customer concerns are addressed quickly and efficiently.
  3. Reporting and Analytics: Zendesk Feedback offers advanced reporting and analytics tools that enable businesses to track key feedback metrics, such as response time, resolution time, and customer satisfaction. The platform also provides real-time dashboards and custom reports, enabling businesses to gain insights into customer behavior and identify areas for improvement.
  4. Integration: Zendesk Feedback integrates with a wide range of third-party applications, including CRM systems, marketing automation tools, and e-commerce platforms. This enables businesses to centralize their customer data and create a seamless customer experience across multiple channels and touchpoints.
  5. Multilingual Support: Zendesk Feedback supports multiple languages, enabling businesses to collect feedback from customers in different parts of the world. The platform provides tools to translate feedback forms and responses, ensuring that businesses can understand and respond to feedback in the customer's preferred language.
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6- Hotjar

Hotjar Feedback is a web-based feedback collection tool designed to help website owners and digital marketers collect user feedback and insights from their website visitors. It provides an easy way to collect feedback from visitors, so that website owners can improve their website's user experience, increase engagement, and boost conversions.

Hotjar Feedback allows website owners to create customizable feedback forms that can be placed on their website, allowing visitors to submit feedback on their experience. The forms can be customized with a variety of questions, including open-ended questions, multiple-choice questions, and rating scales.

Hotjar Feedback
Hotjar Feedback
  1. Customizable feedback forms: Hotjar Feedback offers a range of customization options, allowing users to create forms that match their brand and the needs of their website.
  2. Visual feedback: With Hotjar Feedback, website owners can collect visual feedback from their visitors, including screenshots and recordings of visitor sessions.
  3. Analysis and reporting: Hotjar Feedback provides real-time analytics and reporting that allows users to track feedback trends, identify areas for improvement, and measure the impact of changes made to their website.
  4. Integration with Hotjar's suite of tools: Hotjar Feedback integrates with Hotjar's suite of tools, including Heatmaps, Recordings, and Surveys, making it easy to gather data and insights from multiple sources.
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7- UserTesting

UserTesting is a feedback management platform that allows businesses to gather feedback from real users through usability testing and user research. It also provides advanced analytics tools to help businesses make data-driven decisions.

UserTesting
UserTesting
  1. Feedback Collection: UserTesting enables businesses to collect feedback from users through a variety of methods, including remote usability testing, surveys, and feedback forms. The platform provides customizable feedback forms and advanced logic to help businesses collect high-quality feedback that is relevant to their business goals.
  2. Feedback Management: UserTesting provides a centralized location for businesses to manage all customer feedback. The platform enables businesses to track feedback status, assign tasks to team members, and respond to feedback in a timely manner, ensuring that user concerns are addressed quickly and efficiently.
  3. Video Feedback: UserTesting allows businesses to collect video feedback from users, enabling them to see and hear firsthand how users are interacting with their digital experiences. This feature provides valuable insights into user behavior and helps businesses identify areas for improvement.
  4. Collaboration and Sharing: UserTesting provides collaboration and sharing tools that enable businesses to share feedback and insights with team members, stakeholders, and other departments. The platform also integrates with popular project management tools, such as Trello and Asana, to help businesses streamline their workflows.
  5. Reporting and Analytics: UserTesting offers advanced reporting and analytics tools that enable businesses to track key feedback metrics, such as completion rates, task success rates, and user satisfaction. The platform also provides real-time dashboards and custom reports, enabling businesses to gain insights into user behavior and identify areas for improvement.
  6. Integration: UserTesting integrates with a wide range of third-party applications, including analytics tools, project management tools, and collaboration platforms. This enables businesses to centralize their customer data and create a seamless user experience across multiple channels and touchpoints.
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8- Usabilla

Usabilla is a feedback management tool that allows businesses to gather feedback from customers through surveys, feedback forms, and in-app feedback. It also provides advanced reporting and analytics tools to help businesses understand customer sentiment and identify areas for improvement.

Usabilla - Dashboard
Usabilla - Dashboard
  1. Feedback Collection: Usabilla enables businesses to collect feedback from users through a variety of methods, including surveys, feedback forms, and in-page feedback. The platform provides customizable feedback forms and advanced targeting and segmentation options to help businesses collect high-quality feedback that is relevant to their business goals.
  2. Feedback Management: Usabilla provides a centralized location for businesses to manage all customer feedback. The platform enables businesses to track feedback status, assign tasks to team members, and respond to feedback in a timely manner, ensuring that user concerns are addressed quickly and efficiently.
  3. Voice of Customer (VoC) Analytics: Usabilla provides advanced analytics tools that enable businesses to analyze customer feedback and gain insights into user behavior and preferences. The platform offers real-time dashboards and custom reports, as well as sentiment analysis and keyword tagging, to help businesses identify trends and opportunities for improvement.
  4. In-Page Feedback: Usabilla allows businesses to collect feedback directly within their digital experiences, enabling them to capture user feedback at the point of interaction. This feature provides valuable insights into user behavior and helps businesses identify areas for improvement.
  5. Mobile Feedback: Usabilla offers mobile feedback capabilities that enable businesses to collect feedback from users on mobile devices. The platform provides customizable feedback forms and targeting options to help businesses optimize their mobile experiences and improve user engagement.
  6. Integration: Usabilla integrates with a wide range of third-party applications, including analytics tools, project management tools, and collaboration platforms. This enables businesses to centralize their customer data and create a seamless user experience across multiple channels and touchpoints.
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9- Survicate

Survicate is a feedback management platform that allows businesses to gather feedback from customers through surveys and feedback forms. It also provides advanced reporting and analytics tools to help businesses understand customer sentiment and identify areas for improvement.

Survicate - Dashboard
Survicate - Dashboard
  1. Feedback Collection: Survicate enables businesses to collect feedback from users through a variety of methods, including surveys, feedback forms, and in-app feedback. The platform provides customizable feedback forms and advanced targeting and segmentation options to help businesses collect high-quality feedback that is relevant to their business goals.
  2. Feedback Management: Survicate provides a centralized location for businesses to manage all customer feedback. The platform enables businesses to track feedback status, assign tasks to team members, and respond to feedback in a timely manner, ensuring that user concerns are addressed quickly and efficiently.
  3. Voice of Customer (VoC) Analytics: Survicate provides advanced analytics tools that enable businesses to analyze customer feedback and gain insights into user behavior and preferences. The platform offers real-time dashboards, custom reports, and sentiment analysis to help businesses identify trends and opportunities for improvement.
  4. In-App Feedback: Survicate allows businesses to collect feedback directly within their mobile or web applications, enabling them to capture user feedback at the point of interaction. This feature provides valuable insights into user behavior and helps businesses identify areas for improvement.
  5. Integration: Survicate integrates with a wide range of third-party applications, including analytics tools, CRM systems, and marketing automation platforms. This enables businesses to centralize their customer data and create a seamless user experience across multiple channels and touchpoints.
  6. Customizable Surveys: Survicate enables businesses to create and customize surveys to gather feedback from customers on specific products, services, or experiences. This allows businesses to tailor their feedback collection efforts to specific business goals and objectives.
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10- Feedbackly

Feedbackly is a feedback management platform that allows businesses to gather feedback from customers through various channels, including SMS, email, and in-app feedback. It also provides advanced reporting and analytics tools to help businesses make data-driven decisions.

Feedbackly
Feedbackly 
  1. Multichannel Feedback Collection: Feedbackly enables businesses to collect feedback from customers across a range of channels, including email, web, mobile, and social media. The platform offers customizable feedback forms and surveys, enabling businesses to collect high-quality feedback that is tailored to their specific needs.
  2. Feedback Management: Feedbackly provides a centralized location for businesses to manage all customer feedback. The platform enables businesses to track feedback status, assign tasks to team members, and respond to feedback in a timely manner, ensuring that customer concerns are addressed quickly and efficiently.
  3. Real-time Reporting: Feedbackly offers real-time reporting and analytics tools that enable businesses to track feedback metrics and gain insights into customer sentiment, behavior, and preferences. The platform provides a range of customizable reports and dashboards, allowing businesses to identify trends and areas for improvement.
  4. Automated Actions: Feedbackly enables businesses to automate feedback actions based on specific criteria. For example, businesses can automatically trigger follow-up emails or notifications based on specific customer feedback responses.
  5. In-App Feedback: Feedbackly enables businesses to collect feedback directly within their mobile or web applications, enabling them to capture user feedback at the point of interaction. This feature provides valuable insights into user behavior and helps businesses identify areas for improvement.
  6. Integration: Feedbackly integrates with a range of third-party applications, including CRM systems, marketing automation platforms, and analytics tools. This enables businesses to centralize their customer data and create a seamless user experience across multiple channels and touchpoints.
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11- AskNicely

AskNicely is a feedback management platform that specializes in gathering customer feedback through NPS surveys. It also provides advanced analytics and reporting tools to help businesses understand customer sentiment and identify areas for improvement.

AskNicely - Dashboard
AskNicely - Dashboard 
  1. Net Promoter Score (NPS) Surveys: AskNicely enables businesses to conduct NPS surveys to measure customer satisfaction and loyalty. The platform offers customizable survey templates and automated survey delivery, making it easy for businesses to collect high-quality feedback from their customers.
  2. Real-time Feedback Alerts: AskNicely provides real-time feedback alerts, enabling businesses to respond quickly to customer concerns and issues. The platform offers customizable feedback workflows, allowing businesses to automate follow-up actions based on specific feedback responses.
  3. Reporting and Analytics: AskNicely provides real-time reporting and analytics tools that enable businesses to track feedback metrics and gain insights into customer sentiment and behavior. The platform offers customizable dashboards and reports, allowing businesses to identify trends and areas for improvement.
  4. Integration: AskNicely integrates with a range of third-party applications, including CRM systems, marketing automation platforms, and analytics tools. This enables businesses to centralize their customer data and create a seamless user experience across multiple channels and touchpoints.
  5. Mobile App: AskNicely provides a mobile app that enables businesses to collect feedback on-the-go. The app offers offline survey capabilities, enabling businesses to collect feedback even when they are not connected to the internet.
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12- Feedback Lane

Feedback Lane is a web-based feedback management tool designed to help businesses collect, analyze, and respond to customer feedback. It enables businesses to gather feedback from multiple sources and channels, such as email, social media, and chat, and provides a centralized platform to manage and analyze this feedback.

Feedback Lane

Multi-channel feedback collection: Feedback Lane allows businesses to collect feedback from various channels including email, social media, and chat, making it easy for customers to provide feedback in a way that is convenient for them.

  1. Customizable feedback forms: Users can create customized feedback forms with various types of questions such as multiple choice, rating scales, and open-ended questions.
  2. Real-time reporting and analytics: Feedback Lane provides real-time reporting and analytics to help businesses gain insights and track feedback trends. Reports can be customized and shared with stakeholders.
  3. Integration with other tools: Feedback Lane integrates with popular tools such as Slack, HubSpot, and Zapier, allowing businesses to streamline their feedback management processes and improve their workflow.
  4. Custom branding: Users can customize the look and feel of their feedback forms and surveys with their own branding, creating a professional and consistent user experience.
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13- Customer Thermometer

Customer Thermometer is a feedback management platform that allows businesses to gather feedback from customers through one-click surveys. It also provides advanced reporting and analytics tools to help businesses understand customer sentiment and identify areas for improvement.

Customer Thermometer
Customer Thermometer
  1. Customizable Surveys: Customer Thermometer offers a wide range of customizable survey templates that businesses can use to collect feedback from their customers. The platform allows businesses to add their own branding, questions, and survey logic to their surveys.
  2. Real-Time Feedback: Customer Thermometer provides real-time feedback from customers, allowing businesses to respond quickly to customer feedback and issues.
  3. Integration: Customer Thermometer integrates with a range of third-party applications, including CRM systems, marketing automation platforms, and analytics tools. This enables businesses to centralize their customer data and create a seamless user experience across multiple channels and touchpoints.
  4. Reporting and Analytics: Customer Thermometer provides real-time reporting and analytics tools that enable businesses to track feedback metrics and gain insights into customer sentiment and behavior. The platform offers customizable dashboards and reports, allowing businesses to identify trends and areas for improvement.
  5. Net Promoter Score (NPS) Tracking: Customer Thermometer allows businesses to track their Net Promoter Score (NPS), a measure of customer loyalty and satisfaction. The platform provides businesses with insights into their NPS scores and allows them to track changes over time.
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14- UserBack

Userback is a cloud-based visual feedback and bug-tracking tool designed for web designers, developers, and project managers to improve communication and collaboration with clients and team members. It enables users to collect feedback, bug reports, and feature requests directly from their website or web application, providing a simple and efficient way to manage client feedback and track bugs.

UserBack
UserBack
  1. Visual feedback: Userback allows users to collect feedback and bug reports visually using annotated screenshots and video recordings. This helps to clarify issues and improve communication with clients and team members.
  2. Customizable feedback forms: Users can create customizable feedback forms with custom fields and branding, making it easy to gather the information they need to fix bugs and implement new features.
  3. Integration with popular tools: Userback integrates with popular project management and collaboration tools such as Trello, Asana, and Slack, allowing users to streamline their workflows and keep track of feedback and bugs.
  4. Team collaboration: Userback allows team members to collaborate on feedback and bug reports, assign tasks, and add comments, making it easy to work together to resolve issues.
  5. Advanced analytics and reporting: Userback provides advanced analytics and reporting features, allowing users to track feedback trends, identify common issues, and measure the impact of changes made to their website or application.
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15- Retently

Retently is a feedback management platform that allows businesses to gather customer feedback through NPS surveys and customer satisfaction surveys. It also provides advanced reporting and analytics tools to help businesses understand customer sentiment and identify areas for improvement.

Retently - Dashboard
Retently - Dashboard
  1. NPS Survey Management: Retently enables businesses to create and manage NPS surveys that are sent to customers via email. The platform provides customizable survey templates and advanced survey targeting options, enabling businesses to create surveys that are tailored to their specific needs and goals.
  2. Automated Survey Campaigns: Retently enables businesses to set up automated survey campaigns that send NPS surveys to customers at predetermined intervals. This allows businesses to monitor customer satisfaction and loyalty over time and identify trends and areas for improvement.
  3. Real-Time Feedback Reporting: Retently provides real-time feedback reporting that allows businesses to track NPS scores, customer feedback, and response rates in real time. The platform offers customizable dashboards and reports, enabling businesses to quickly and easily identify trends and areas for improvement.
  4. Feedback Analysis and Insights: Retently provides advanced feedback analysis and insights that allow businesses to gain deeper insights into customer sentiment and behavior. The platform offers sentiment analysis, text analytics, and keyword tagging tools, enabling businesses to identify key themes and issues in customer feedback.
  5. Integrations: Retently integrates with a range of popular business tools, including CRM platforms, email marketing tools, and helpdesk software. This allows businesses to streamline their customer feedback management workflows and improve their overall customer experience.
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Conclusion

Customer feedback management software has become an essential tool for businesses to stay competitive in today's digital age.

The 14 software solutions we have listed in this blog offer a range of features and capabilities to help businesses collect, manage, and analyze customer feedback effectively.

By leveraging the power of customer feedback, businesses can improve their products, services, and customer experiences and, ultimately, drive business growth and success.

When choosing a customer feedback management software solution, it's important to consider your business needs and goals and choose a solution that aligns with them.

With the right feedback management software, businesses can gain valuable insights into their customers' needs and preferences and make data-driven decisions to improve their overall business performance.

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