Product Management Blog by Producter

The product management tool designed to become customer-driven

Glossary

What is Product Positioning?

Product positioning is the strategic placement of a product in the marketplace. It is the process of creating an identity for a product in the minds of consumers, so that they can understand and appreciate its purpose and value.

Batuhan Çebi
2 days ago
Glossary

What is Team Alignment?

In digital product management, team alignment is critical to success. It ensures that everyone on the team is working towards the same goals and objectives, and that they understand how their individual roles fit into the bigger picture.

Batuhan Çebi
2 days ago
Glossary

What is Team Management?

Team management is the process of organizing and coordinating a team of people in order to achieve a common goal. It involves setting goals, dividing tasks, and ensuring that each team member has the resources they need to complete their task.

Ferhan Gül
2 days ago
Glossary

What is Product Leadership?

Product leadership is a term that is used to describe the role of an individual within an organization who is responsible for managing and developing products. This individual is typically involved in all aspects of the product life cycle.

Eren Gündüz
2 days ago
Glossary

What are Market and User Needs?

The goal of any digital product manager is to create products that users need and want. In order to do this, they must understand what users need and want, as well as what the market needs. This can be a challenge, as it requires research, planning, and analysis.

Samet Ozkale
2 days ago
Glossary

What is Customer Segmentation?

Customer segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. Businesses use customer segmentation to better understand their target market and develop marketing strategies that are tailored to specific groups of customers.

Merve Cankiz Coruh
2 days ago