What is Feature Adoption?
As a SaaS product, the success of its implementation depends in large part on the ability of its users to adopt it and make use of it. The company must make sure that their product is intuitive and easy to use, as well as provide features that meet the needs of the end user.
What is Target Audience?
As a product manager at a software as a service (SaaS) company, identifying and targeting the right audience is crucial to your role. This blog is designed to explore how product managers can identify the target audience for a SaaS product effectively in order to ensure its success.
What are Market and User Needs?
The goal of any digital product manager is to create products that users need and want. In order to do this, they must understand what users need and want, as well as what the market needs. This can be a challenge, as it requires research, planning, and analysis.
What is Customer Segmentation?
Customer segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. Businesses use customer segmentation to better understand their target market and develop marketing strategies that are tailored to specific groups of customers.