A product vision outlines the overall long-term goal of your product. Basically, it communicates why the product exists and what the desired end state of the product is in the future.
The north star of a digital product company is product management and vision. You always know where and how they should be. It should shine the brightest so that you can see it. Seeing it clearly will help you to stay on your path, always.
Openview defines product-led growth as an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.
