Merve Cankiz Coruh's profile'

Merve Cankiz Coruh

Co-founder of Producter

Articles
Glossary

What is Customer Segmentation?

Customer segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. Businesses use customer segmentation to better understand their target market and develop marketing strategies that are tailored to specific groups of customers.

Merve Cankiz Coruh
2 days ago
Blog

Behind the Scenes: Product Decisions

Every product goes through natural stages before development. For a product to become successful, it’s important to have all the right pieces in place. That’s why product managers rely on mapping out the various product development stages to obtain greater insight into the next steps.

Merve Cankiz Coruh
7 months ago