What B2B metrics should you start with?
The first thing to understand is that in a B2B context, there are two key user personas, hence the metrics are different as per the priorities of the persona.
a month ago
Guest Blog
7 Trends that Will Shape Product Management in 2022
The field of product management is always changing — and the next few years are shaping up to be an exciting time for product management. As the industry continues to grow, companies need insight into what is going to happen next.
4 months ago
Crafting Valuable Release Notes
Release notes enable product managers to broadcast information to users, outside of the confines of the product’s innate user experience flows. That makes release notes particularly invaluable for product managers, especially for those who seek adoption of their product.
7 months ago