I'm a Product Manager based in Istanbul.
Product positioning is the strategic placement of a product in the marketplace. It is the process of creating an identity for a product in the minds of consumers, so that they can understand and appreciate its purpose and value.
In digital product management, team alignment is critical to success. It ensures that everyone on the team is working towards the same goals and objectives, and that they understand how their individual roles fit into the bigger picture.
As a product manager, you are responsible for creating and implementing the product strategy. So when it's time to start collecting all the ideas, data, and business intelligence, you'll need to develop the best product you can - a product that successfully meets the strategy you've set for it
User feedback is never perfect. Customers have unrealistic expectations or niche use cases. They may not realize the effort that goes into changing your product. Still, their feedback is valuable. They are the ones using your product. So, they have a great perspective on how it could be better.
A customer journey map is a powerful visual tool that can help you understand your customers’ experience with your company and identify areas for improvement. In this guide, we’ll discuss what a customer journey map is, how to create one, and the benefits of using one.
Retrospectives are meetings that are typically held at the end of a project or sprint, in order to reflect on what went well and what could be improved. The goal of a retrospective meeting is to learn from past experiences and improve future performance.
Product managers, customer care teams, analysts, marketers, and pretty much everyone else in your company may all benefit from consumer input. Despite this, a recent study discovered that 42% of businesses don't poll their clients or gather feedback.
The Product Backlog is a prioritized list of features, bugs, technical studies, and research required to reach the desired stage in the product and meet the desired capabilities. Your backlog is one of the most critical players in your product roadmap.
Successful products attract rapid growth in usage and it can be a huge challenge to keep up with performance, availability, and security demands.
A key to master the art of being compelling as a PM is to focus on both the “substance” of your argument and the “style” of the argument, particularly as it relates to the target audience and key stakeholders we are trying to convince.
A roadmap milestone is a date that specifies an event or deadline that the product manager wants the team to be aware of. They exist to highlight internal and external goals.
A feature request is a suggestion, message, or request from a user regarding a particular feature that your organization wishes to implement. Feature requests can be used to decide how to iterate on an existing product.
Personas are used to help a product manager (or product developers) understand the characteristics, behaviors, goals, and responsibilities of a particular segment of users. We can say that persona is actually an analysis process.
