It is important for developers to think user-centric in order to succeed in the product development process. This is a necessary approach to meet customer needs, improve user experience, and increase the success of the product. So, how do we do this? We will discuss this today.
For businesses today, the name of the customer-centricity game is “personalization”. Netflix suggests TV shows and movies based on user profiles and the ratings they give to programs on their platform.
Netflix allows users to specify their own preferences—which gives users the ability to receive personalized viewing recommendations. Netflix leverages customer “feedback”—first-party data—to make product decisions.
Netflix offers each user a personalized experience that is focused on them—not a buyer persona or ideal customer profile. In this blog post, we will look at what needs to be done to understand and improve customer centricity.
We will also discuss why the development team should be involved in the product development process and use product management tools such as Producter.
What is Customer Centricity?
Customer centricity means that your company understands the needs of your customers and incorporates this information into the product development process.
Customer centricity enables you to shape your products, services, or brand according to the insights of your customers and to work to meet your customers’ expectations.
Customer centricity increases your reliability and helps to build customer loyalty, which helps your customers to choose you.
What is the difference between Customer-centric and Product-centric?
Customer-centric approach focuses on helping a business understand its customers' needs and incorporate this information into the product development process. This approach gives the business credibility to increase customer loyalty and ensure customers choose you.
Product-centric approach enables the business to try to understand the basic needs and desires of its customers in order to improve the availability, reliability, performance and user experience of its products.
Product-centric approach includes coding and testing and guarantees that the product is technically compliant and implementable. Product-centric approach also provides new ideas and technologies to make the product competitive and keep it up to date with the latest trends.
What is the Role of the Development Team in the Product Development Process?
The development team is an important part of the product development process for customer centricity. The team should be involved in the product development process to collect and consider customer feedback.
The team should strive to understand the basic needs and desires of customers in order to improve the usability, reliability, performance, and user experience of the product.
The development team should perform coding and testing to ensure that the product is technically compatible and can be implemented. The development team should optimize processes to ensure that the product is developed in a timely manner and meets customer needs.
The team should also provide new ideas and technologies to keep the product competitive and keep it up-to-date with the latest trends.
Finally, the development team should be actively involved in the product development process to ensure that the product is developed in accordance with customer expectations.
Why Should the Development Team Use Product Management Tools?
Product management tools are essential for establishing a connection between the development team and customer centricity.
Producter is a product management tool that helps the development team to plan and manage the product development process.
Producter helps the development team to understand the needs of the product by collecting customer feedback.
Producter also shows the team the requirements, priorities, and delivery dates of the product. This helps the team to meet customer expectations.
Product management tools are useful for:
- Prioritization and planning: Producter shows the team members the priorities and objectives in a list. This helps the team to use their time and resources in the most efficient way and makes the planning and prioritization process more effective.
- Easy team collaboration: Producter allows team members to manage projects together by talking and collaborating with each other. This eliminates any communication issues in the project management process.
- Increased productivity: Producter helps the team members to do more work in less time. Properly setting priorities and avoiding unnecessary work helps to do more work.
- Tracking project progress: Producter gives the team members the ability to monitor and report on the progress of projects. This helps the team members to keep track of the status of their projects and provide reports to customers or managers about the progress of the project.
- Multiple integrations: Producter allows the team members to integrate with many different tools and applications like Github, Jira, Slack and more. This allows the team members to not have to switch between the tools they use to manage projects and easily synchronize their data.
By using product management tools, the development team can improve customer centricity and ensure that their products meet customer expectations.
Example Case: Netflix Crushes Streaming Customization
Netflix is a great example of how product management tools and customer centricity can come together to create a personalized experience.
Personalization is the name of the customer-centricity game for contemporary businesses. Based on user profiles and the ratings those users have given to programs on their platform, Netflix suggests TV shows and movies.
Users who use Netflix have the ability to directly communicate their viewing preferences are presented with recommendations that are highly personalized.
With Netflix, each user has a custom experience that is focused on them—not a buyer persona or ideal customer profile (ICP,a company's most valuable customers.).
Conclusion
Customer centricity is essential for businesses today. Customer centricity enables you to shape your products, services, or brand according to the insights of your customers and to work to meet your customers’ expectations.
The development team is an important part of the product development process for customer centricity.
Product management tools such as Producter help the development team to plan and manage the product development process.
With a customer-centric approach, your company will be better able to understand the needs of your customers and incorporate this information into the product development process.
Producter is a product management tool designed to become customer-driven.
It helps you collect feedback, manage tasks, sharing product updates, creating product docs, and tracking roadmap.
