From Whom Should You Collect Product Feedback?

You can best find out what your customers think about your brand, service, and products by collecting feedback directly from them. Understanding your customers and their attitudes toward your product is more important than just knowing their likes and dislikes.

a month ago   •   3 min read

Samet Ozkale

You can best find out what your customers think about your brand, service, and products by collecting feedback directly from them. Understanding your customers and their attitudes toward your product is more important than just knowing their likes and dislikes.

As a result of receiving feedback, you will also be able to assess your strengths and weaknesses. In any case, you need to consider who will provide you with feedback. For the right priorities to be placed first, it's important to get feedback from key stakeholders.

Here are 5 main types of users from whom you should collect feedback:

  • Most engaged users
  • Least engaged users
  • Internal stakeholders
  • Entire customer base
  • Community members

Most engaged users

When your users know your product as well as you do, it may be your best option. Having your most engaged users help you point the product in the right direction will be immensely beneficial.

You can get detailed feedback on particular features and reviews from users who thoroughly understand the product.

Least engaged users

No matter how hard you try, sometimes you simply cannot engage a certain segment of users with your product. By getting feedback from this group of users, you will be able to develop formulas or steer the route in the right direction.

You will then be able to understand why they are less engaged with your product, what problems you cannot solve for them, or what features they need.

Internal stakeholders

It is crucial to build a successful product by gathering feedback from internal stakeholders. Remember that team members are also internal customers and will likely be more vocal than your external customers about your product.

Solicit feedback from those stakeholders who have an opportunity to see you in action. They could be individuals you partner up with in meaningful ways on those who see how you interact with your product teams regularly.

Entire customer base

As your customers are familiar with the product or service you delivered and your role in it, they can give you unique insights into your work.

They provide an outside perspective on your organization, which helps them get a sense of how your entire customer base perceives it.

In summary, feedback from a broader perspective may result in a better understanding of your path forward.

Community members

In addition to enhancing your static knowledge base with dynamic conversations, the product community can be utilized as an additional self-service support channel.

Users can also ask questions and receive answers from other users in the community. Compared to simple surveys, collaboration and collective wisdom allow you to collect valuable feedback. As your product develops and your community grows, you will see the power of the movement effect brought to you by the community.

Feedback is valuable information that helps to make critical decisions. It's a proper focus generated from feedback from across the entire channels - users, stakeholders, and communities.

Not only are top-performing companies good at accepting feedback, but they actively seek it out. And they know that feedback is helpful only when it highlights weaknesses and strengths.

You need to find the correct user segment that will lead you to this result after determining the result you want to reach.

In this way, you can find out how your most engaged users position you, what your community expects from your next step, and the basis of many more strategies thanks to user feedback.


Producter is a product management tool designed to become customer-driven.

It helps you create collect feedback, manage tasks, sharing product updates, creating product docs, and tracking roadmap.

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