What is a Community?

Communities are an essential element in supporting product growth. Communities provide some services to customers, albeit in a limited capacity, to reach a wider audience and expand features. (rules set by communities)

3 months ago   •   1 min read

Ferhan Gül

Communities are an essential element in supporting product growth. Though limited, communities provide some services to customers to reach a wider audience and expand features. (rules set by communities)

Communities help the product reach its target audience and are a crucial growth driver for gaining brand awareness.

These services significantly persuade the consumer to learn more about the product and utilize it.

At the same time, communities get feedback from users more quickly, allowing the product to develop faster.

Some examples of healthy community building:

  • Join the communities where the customer segment is situated
  • Introduce the product to members of communities
  • Give detailed information to those who follow your product
  • Build your own community when your followers increase
  • Give information about the features added to your product and the features that will be added in the future
  • And finally, get feedback from them

Communities are critical activities for startups. Communities will have meaning if we use them actively and get feedback from users correctly.

In summary, startups need to get feedback from their customer segment communities. At the same time, it is necessary to be a member of communities to convey more information about the product to the users and to receive more feedback. If we build a healthy community step by step, we will get more nourishing input from users.

It is the communities that give accurate feedback and help improve the product that constitute the true community.


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