What is a Roadmap Milestone?

A roadmap milestone is a date that specifies an event or deadline that the product manager wants the team to be aware of. They exist to highlight internal and external goals.

3 months ago   •   2 min read

Batuhan Çebi
Producter Glossary: Roadmap Milestones

A roadmap milestone is a date that specifies an event or deadline that the product manager wants the team to be aware of. They exist to highlight internal and external goals. Milestones are mountains that must be overcome on the way to success.

When we talk about milestones in agile product development, we are not talking about random dates and points generated for product launches as examples of milestones. In today's work environment, products are constantly being released and improved to reduce the importance of these important days.

Instead, milestones should be viewed as a specific goal to be reached at the end of the sprint. They are results-oriented and more macro-oriented, as opposed to significant histories that operate at a more granular level.

Roadmap Milestone
Roadmap Milestones

Depending on your plans and target audience, there are several different types of milestones you can choose to include in your roadmap.

Some examples of milestones could be:

  • To provide functionality to serve a new type of user
  • Planned face-to-face or virtual situations. Common examples are industry conferences, quarterly business reviews, and webinars.
  • Release an app on a new platform
  • Target KPIs
  • Gather enough data to do A/B testing to verify if a new idea is viable for production

These are important example milestones that the product team should keep in mind and follow as they make progress on the product.


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