Why Do You Need a Customer Feedback Tool?

Customer feedback is essential to the success of any company. It allows you to find out what you're doing right, what you're doing wrong, and where you can improve.

2 months ago   •   3 min read

Merve Cankiz Coruh

Customer feedback is essential to the success of any company. It allows you to find out what you're doing right, what you're doing wrong, and where you can improve.

With your customer feedback centralized in one location, you can get a handle on reading through customer feedback that might otherwise seem overwhelming. You can sort through customer feedback and assign individual team members responsible for overseeing that specific customer feedback area.

Prioritizing the user need

The purpose of obtaining customer feedback is to determine what steps to take to improve your product. However, not all customer feedback should be actioned upon.

It is a product manager's responsibility to determine which customer feedback to act upon and not—likewise, the order of priority of customer problems to solve.

Making these decisions without having your feedback centralized in one location with the information you need is hard.

While gathering feedback about your customers is relatively easy, filtering that information and making sense of it is a whole different ballgame. A dedicated tool allows you to collect all of the data from various channels in one place. This makes it easier to understand who your customers are and where to focus development efforts.

Tasks such as feature prioritization and product development become manageable when you have a good understanding of your customers' pain points.

Listening to the voice of your users

Many factors need to be considered when managing user feedback and learning from it. Still, one of the most important ones is that users and stakeholders need to know that their feedback is listened to.

Managing your user/stakeholder feedback well will help you work towards building this relationship, as well as keeping your customers loyal to you and your product. If users know that their feedback is listened to, they are more likely to share more insight, hopefully resulting in a better product overall.
Producter informs your customers with automated notifications. So you don't miss updating a customer about feedback.

Voice of Customer

Handling a large amount of feedback

Your customers will always have an opinion about your product, and they will probably always want it improved. As your product grows, so does the number of feedback being collected.

But as a product manager, you can't please everybody. Your job is to decide which piece of customer feedback is worth acting upon and which isn't.

It can be incredibly challenging to sift through all of these and decide which is important and which isn't, especially if you're not using a product management tool centered around customers.

With a product management tool designed to become customer-driven, such as Producter, it is possible to automatically sort this feedback using metrics like up-votes, impact, and effort scores. These metrics help us determine the type of feedback that requires immediate attention or the ones that can wait.

Minimizing the development efforts

The purpose of obtaining customer feedback is to determine what steps to take to improve your product. However, not all customer feedback should be actioned upon.
The only way you can make informed decisions about what changes and improvements you should make involves collecting, analyzing, and prioritizing the data from your customers. This will help you get the most value out of your software development efforts while minimizing the investment required.

Feedback management tools can not only assist you in collecting customer feedback but also gauge how customers feel about particular features so that you can prioritize which features to develop first or which features to remove. Having key information at your fingertips will allow for prompt and informed decision-making.


Producter is a product management tool designed to become customer-driven.

It helps you create collect feedback, manage tasks, sharing product updates, creating product docs, and tracking roadmap.

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