Articles

Value proposition is a term used in marketing and business strategy to describe the unique selling point (USP) of a product or service.

Product leadership is a term that is used to describe the role of an individual within an organization who is responsible for managing and developing products. This individual is typically involved in all aspects of the product life cycle.

The goal of any digital product manager is to create products that users need and want. In order to do this, they must understand what users need and want, as well as what the market needs. This can be a challenge, as it requires research, planning, and analysis.

Customer segmentation is the process of dividing a customer base into distinct groups of individuals that share similar characteristics. Businesses use customer segmentation to better understand their target market and develop marketing strategies that are tailored to specific groups of customers.

A Product Life Cycle is a way of describing how a product changes and develops over time. It usually starts with the introduction of a new product.

Customer Retention is the repeating of purchase after the subscription period of the people who purchased your product before. The opposite of the Customer Retention Rate is Churn Rate.